Tracy - How to Manage Profit and Cash ...

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Tracy - How to Manage Profit and Cash Flow Mining the Numbers for Gold, Finance
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HOW TO MANAGE
PROFIT AND CASH FLOW
MINING THE NUMBERS FOR GOLD
John A. Tracy
Tage C. Tracy
John Wiley & Sons, Inc.
HOW TO MANAGE
PROFIT AND CASH FLOW
MINING THE NUMBERS FOR GOLD
John A. Tracy
Tage C. Tracy
John Wiley & Sons, Inc.
Printed on acid-free paper.

Copyright © 2004 by John A. Tracy and Tage C. Tracy. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, pho-
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fax 201-748-6008.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no repre-
sentations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of
merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The
advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the
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Library of Congress Cataloging-in-Publication Data:
ISBN 0-471-64995-3
Printed in the United States of America.
10987654321
CONTENTS
PART ONE
Birthing a Business
1 Making Profit: Getting to a Good Bottom Line
3
2 Wringing Cash Flow from Profit: It Ain’t Over
Until You See the Money
15
3 Investing in Assets: It Takes Money to
Make Money
31
4 Raising Capital: The Ultimate Sale
47
PART TWO
Building a Business
5 Getting a Grip on Profit—Instead of Operating
by the Seat of Your Pants
71
6 Safeguarding and Improving Profit: The Profit
Power of Price Versus Volume
87
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