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Van Tassel Joan, Internet. (Mass-)Media. Digital(ism) |
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[ Pobierz całość w formacie PDF ] //-->Managing Electronic MediaMaking, Marketing, and Moving Digital ContentJoan Van TasselLisa Poe-HowfieldAMSTERDAM • BOSTON • HEIDELBERG • LONDONNEW YORK • OXFORD • PARIS • SAN DIEGOSAN FRANCISCO • SINGAPORE • SYDNEY • TOKYOFocal Press is an imprint of ElsevierFocal Press is an imprint of Elsevier30 Corporate Drive, Suite 400, Burlington, MA 01803, USAThe Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, UK©2010 Joan Van Tassel and Lisa Poe-Howfield. Published by Elsevier Inc. All rights reserved.No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical,including photocopying, recording, or any information storage and retrieval system, without permission in writing from thepublisher. Details on how to seek permission, further information about the Publisher's permissions policies and ourarrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be foundat our website:www.elsevier.com/permissions.This book and the individual contributions contained in it are protected under copyright by the Publisher (other than asmay be noted herein).NoticesKnowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding,changes in research methods, professional practices, or medical treatment may become necessary.Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using anyinformation, methods, compounds, or experiments described herein. In using such information or methods they should bemindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors, assume any liability for anyinjury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use oroperation of any methods, products, instructions, or ideas contained in the material herein.Library of Congress Cataloging-in-Publication DataVan Tassel, Joan M.Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.p. cm.Includes bibliographical references and index.ISBN 978-0-240-81020-1 (pbk. : alk. paper) 1. Mass media—Management. I. Poe-Howfield, Lisa. II. Title.P96.M34V36 2010302.23—dc222009052491British Library Cataloguing-in-Publication DataA catalogue record for this book is available from the British Library.ISBN: 978-0-240-81020-1For information on all Focal Press publicationsvisit our website atwww.elsevierdirect.com10 11 12 13 14 5 4 3 2 1Printed in the United States of AmericaTypeset by:diacriTech, Chennai, IndiaContentsIntroductIon and acknowledgments �½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½ ixChapter 1the media Industries: segments, structures, and similarities �½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½ 1chapter objectives �½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½�½1Introduction 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