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| Tyler Eastman Susan, Internet. (Mass-)Media. Digital(ism) |
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[ Pobierz całość w formacie PDF ] //-->MEDIA PROMOTION AND MARKETING FORBROADCASTING, CABLE, AND THE INTERNETThis Page is Intentionally Left BlankMedia Promotion andMarketing for Broadcasting,Cable, and the InternetFIFTH EDITIONEdited bySUSAN TYLER EASTMANDOUGLAS A. FERGUSONROBERT A. KLEINAMSTERDAM • BOSTON • HEIDELBERG • LONDONNEW YORK • OXFORD • PARIS • SAN DIEGOSAN FRANCISCO • SINGAPORE • SYDNEY • TOKYOFocal Press is an imprint of ElsevierAcquisitions Editor:Project Manager:Assistant Editor:Marketing Manager:Cover Design:Amy JollymoreDawnmarie SimpsonCara AndersonChristine DegonCate BarrFocal Press is an imprint of Elsevier30 Corporate Drive, Suite 400, Burlington, MA 01803, USALinacre House, Jordan Hill, Oxford OX2 8DP, UKCopyright © 2006, Elsevier Inc. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system, or transmitted inany form or by any means, electronic, mechanical, photocopying, recording, or otherwise,without the prior written permission of the publisher.Permissions may be sought directly from Elsevier’s Science & Technology RightsDepartment in Oxford, UK: phone: ( 44) 1865 843830, fax: ( 44) 1865 853333,E-mail: permissions@elsevier.com. You may also complete your request onlinethen “Copyright and Permission” and then “Obtaining Permissions.”Recognizing the importance of preserving what has been written, Elsevier prints its books onacid-free paper whenever possible.Library of Congress Cataloging-in-Publication DataMedia promotion and marketing for broadcasting, cable, and the Internet / [edited by]Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.p. cm.Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.Includes bibliographical references and index.ISBN-13: 978-0-240-80762-1 (pbk. : alk. paper)ISBN-10: 0-240-80762-6 (alk. paper)1. Television broadcasting—Marketing. 2. Radio broadcasting—Marketing. 3. Cabletelevision—Marketing. I. Eastman, Susan Tyler. II. Ferguson, Douglas A. III. Klein,Robert A., 1928– IV. Promotion and marketing for broadcasting, cable, and the web.HE8689.7.M37P76 2006384.55068'8—dc222005027692British Library Cataloguing-in-Publication DataA catalogue record for this book is available from the British Library.ISBN 13: 978-0-240-80762-1ISBN 10: 0-240-80762-6For information on all Focal Press publicationsvisit our website at www.books.elsevier.com05 06 070809101098765432 1Printed in the United States of AmericaWorking together to growlibraries in developing countrieswww.elsevier.com | www.bookaid.org | www.sabre.org [ Pobierz całość w formacie PDF ] |